Unveiling PheedLoop’s Long-Awaited Event Website Refresh
June 12, 2024

As part of our rebrand, PheedLoop is thrilled to unveil our newly refreshed Event Website, now available on the platform! With a sleek new design and a more user-friendly interface, PheedLoop users can confidently showcase their event information in the most effective and visually appealing way, all while maintaining their company's unique branding.

The decision to update PheedLoop’s Event Website stems from our customers voicing the feature as a cornerstone in their event management practice. The Event Website doesn’t just kickstart the event planning process with registration—it’s the crucial first impression your attendees will have. Given its importance, we’ve updated the look and functionality of the Event Website to provide our customers with the latest and greatest. We’re excited to modernize and refresh its appearance while introducing adjustments that enhance its technical capabilities, ensuring it meets the demands of modern event planning.

So, let’s dive into the exciting changes to PheedLoop’s refreshed Event Website and discuss how you can leverage it for future events. 

New Look, New Opportunities

One of the most prominent changes we implemented to the Event Website is changing the default font from Arial to Poppins. This design decision was made by our design and engineering team to mirror our marketing website, unifying the look of our brand. This change enhances the visual appeal and professionalism of your event’s online presence. Despite the new look, our customers still have unmatched flexibility in customizing their Event Website’s fonts, themes and colors to align with their unique needs.

Aside from fonts, we’ve also added a more diverse color palette, allowing our customers to easily customize their websites. This expanded palette provides more options to reflect your brand’s identity and event theme accurately. Whether you’re hosting a corporate conference, a vibrant festival, or an elegant gala, you can tailor the colors to create the perfect atmosphere for your attendees.

Enhanced User Interface and Experience

Aside from designs, we’ve made improvements to the user interface to create a better workflow for event planners and improved web navigation for attendees. With simplified website layouts and a more intuitive interface, PheedLoop’s refreshed Event Website adapts seamlessly to various devices, ensuring a flawless experience on desktops, tablets, and mobiles, and guides users effortlessly. 

More specifically, we've made significant improvements to our filtering feature on the Schedule page. Attendees can now apply multiple filters simultaneously to quickly find the sessions they're looking for, instead of selecting individual filters separately. This enhancement helps attendees efficiently locate specific sessions, speakers, and exhibitors. The addition of filters to the Schedule page is a crucial improvement, making it easier for attendees to find the events most relevant to them.

Additionally, the Schedule page itself has received a major upgrade. Key information for each session - such as date, time, and location - is now displayed in individual, cohesive text boxes, highlighting their importance. To address customer feedback about the lengthiness of the event schedule page, we’ve moved session descriptions to a separate page accessible via a “View Details” button. This change greatly shortens the Schedule page, displaying only essential information upfront.

Another key update is the map in the footer. Previously, the map section at the bottom of most website pages showed attendees the venue location. After various discussions between our design and engineering teams, we decided to remove this section as the default setting for the new Event Website, enhancing the site’s aesthetic appeal. However, customers still have the option to add the map back if they prefer, allowing for customization based on their needs.

Why Did The Event Website Receive A Makeover?

As a product-led and customer-focused company, PheedLoop is committed to meeting and exceeding our customers’ needs and expectations. Over the years, we noticed a gradual shift between our branding and our product. This rebrand aligns our Event Website with our overall vision and branding, ensuring a cohesive and unified experience across all touchpoints.

Our goal has always been to provide our customers with industry-leading tools that empower them to host successful and memorable events. By updating our Event Website, we are not only refreshing the visual aesthetics but also enhancing its functionality to meet the evolving demands of modern event planning. This update reflects our dedication to innovation and our commitment to delivering the best possible experience when using our platform.

We believe that a cohesive brand experience is crucial for both our customers and their attendees alike. This rebrand is a testament to our ongoing effort to streamline and enhance every aspect of our platform. It ensures that our customers can confidently showcase their events in a professional and visually appealing manner, all while maintaining their unique branding.

Wrap Up

PheedLoop’s rebranded Event Website is designed to elevate your event planning experience, offering a modern, user-friendly platform that reflects our commitment to innovation and customer satisfaction. We’re excited to see how our customers will use these new features to create unforgettable events. 

And, as shared during the launch of our Marketing Website, PheedLoop’s products will undergo significant revamps to align with our current branding. This is just the beginning of an exciting journey, and we can’t wait to share more updates with you. Stay tuned for more exciting developments as we continue to innovate and improve our products!

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