PheedLoop’s Integration with Wicket: Enhancing Event Experiences and Member Engagement!
August 3, 2023

In the fast-paced world of event management and association software, having the right tools to streamline processes, enhance member engagement, and deliver exceptional experiences is crucial. That's why PheedLoop is proud to announce its updated integration with Wicket, the world's first Member Data Platform. Our partnership with Wicket has a long-standing history, driven by our work with the Canadian Society of Association Executives (CSAE), where Wicket serves as the Member Data Platform. This collaboration has led to remarkable outcomes for organizations that leverage both PheedLoop and Wicket systems, and we are excited to take it to the next level with our new website and registration features! Moreover, we invite you to meet us at the ASAE Annual Conference in Atlanta, where we'll showcase our latest integration and explore the power of Wicket as the selected Member Data Platform for ASAE!

What is Wicket?

Wicket's journey began when the Canadian Society of Association Executives (CSAE) sought a solution to overcome the challenges in delivering a member-centric experience. Their existing technology fell short in meeting their members' expectations, and they struggled to collect and utilize data efficiently. Enter Wicket, the Member Data Platform designed to integrate all the best-of-need systems into one unified experience.

As the chosen Member Data Platform for the CSAE, Wicket enabled the association staff to make real-time, data-driven decisions by centralizing critical touchpoints from integrated systems. With all the member data in one place, the CSAE significantly improved its digital experience and reduced infrastructure costs, delivering the desired member-centric experience. Inspired by this success, Wicket's partnership with PheedLoop was established, aiming to enhance event experiences through seamless integration.

1. Simplify Event Registration with SSO

Through the PheedLoop and Wicket integration, event registration becomes a breeze with Single Sign-On (SSO). Members can use the same credentials they use for other digital products and services, eliminating the need for multiple logins and reducing friction in the registration process. All personal and contact information is automatically populated, streamlining the registration experience for attendees.

2. Keep Member Data Up-to-Date

The integration ensures that all member lists are kept up-to-date in real-time. When a member updates their profile information in PheedLoop, the changes synchronize with Wicket and all other integrated applications. As a single source of truth, Wicket ensures consistency across all systems, reducing administrative overhead and eliminating data inconsistencies.

3. Offer Personalized Pricing Based on Member Type

Wicket's ability to identify member types and categories seamlessly integrates with PheedLoop's event registration process. This means that members will be presented with the appropriate event pricing based on their membership status or member tier. Managing discounts for students, members, or non-members becomes a streamlined process, enhancing member satisfaction and simplifying pricing strategies.

4. Understand Event Engagement and Impact

While PheedLoop provides valuable insights into event attendees, Wicket takes event data analysis to the next level. With Wicket's Touchpoints feature, event organizers can segment attendees and compare event engagement with other touchpoints across their association. This comprehensive analysis offers a clearer picture of the impact events have on member loyalty and retention, empowering associations to make data-driven decisions.

Meet Us at the ASAE Annual Conference in Atlanta!

PheedLoop is thrilled to exhibit at the upcoming ASAE Annual Conference in Atlanta. This event provides an excellent opportunity for us to showcase our updated integration with Wicket and demonstrate how our platforms work seamlessly together to deliver exceptional member experiences. At Booth #553, we will showcase the power and versatility of our event management platform through live product demos. 

Our knowledgeable team will be available to answer any questions, provide personalized insights, and demonstrate how PheedLoop can revolutionize your association's events. As a token of our appreciation for your support,

PheedLoop will be hosting an exclusive giveaway during the Expo, where one lucky winner will be walking away with a pair of Apple AirPods (3rd Generation) with a Lightning Charging Case! 

Wrap Up

PheedLoop's integration with Wicket brings together two powerful platforms that aim to simplify event management and elevate member engagement. With streamlined event registration, up-to-date member data, personalized pricing, and deep insights into member engagement, this integration is set to revolutionize the way associations approach event management. As we continue to strengthen our partnership with Wicket and explore new touchpoints for integration, we are excited about the possibilities that lie ahead in creating truly exceptional experiences for associations and their members.

Don't miss the opportunity to meet us at the ASAE Annual Conference and learn more about the game-changing PheedLoop-Wicket integration. Together, we can take your association's events to the next level and unleash the full potential of your member data!

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