In today's fast-paced world, event organizers are constantly seeking innovative and efficient solutions to enhance their event management processes. For the International Boarding & Pet Services Association (IBPSA), a non-profit association catering to the pet care services industry, this search led them to PheedLoop. This case study delves into IBPSA's journey with PheedLoop, highlighting their reasons for choosing the platform, the features they utilized, the results they achieved, and their future plans.
The International Boarding & Pet Services Association (IBPSA) is a global non-profit organization representing the pet care services industry. Their membership encompasses a range of professionals, including boarding and doggy daycare facilities, dog trainers, groomers, dog walkers, and pet sitters. Additionally, IBPSA welcomes business members providing services to the pet care facilities. As a dedicated association, IBPSA facilitates networking, education, and support within the industry, contributing to the growth and excellence of its members' businesses.
In 2020, amidst the global pandemic, IBPSA faced the need to pivot from traditional in-person events to virtual conferences. Natalie Oates, a representative of IBPSA, revealed that they explored various event management platforms but ultimately chose PheedLoop for several reasons. First, PheedLoop's user-friendliness and straightforward approach stood out. Unlike some competitors that attempted to incorporate complex functionalities, PheedLoop seemed more focused on providing a seamless experience without overwhelming users. Additionally, the cost-effectiveness of PheedLoop compared to other options played a significant role in IBPSA's decision. As a non-profit association, the reasonable pricing of PheedLoop aligned well with their budget constraints. The decision to use PheedLoop turned out to be a favorable one, as IBPSA found the platform to be comfortable and accommodating, allowing them to add more features gradually as they progressed.
Natalie Oates highlighted several PheedLoop features that contributed significantly to IBPSA's event success:
Exhibitor Registration and Interactive Booth Selection: IBPSA's exhibitors benefited from PheedLoop's ability to offer interactive booth selection during registration, streamlining the process and enhancing exhibitor engagement.
Lead Retrieval: PheedLoop's integration of lead retrieval in the event app simplified engagement between exhibitors and attendees, improving their overall experience.
On-Site Check-In with Kiosks: The addition of on-site check-in with kiosks brought attendees on board with the event app, promoting attendee engagement and interaction.
Attendee Engagement: Attendees embraced the app, using it to connect with each other, plan activities, and communicate effectively throughout the event.
The switch to PheedLoop yielded several positive outcomes for IBPSA. Attendees responded positively to the user-friendly app, which facilitated networking and engagement. Exhibitors, in particular, appreciated the convenience of lead retrieval directly through the app, eliminating the need for additional equipment.
As Natalie mentioned, IBPSA's collaboration with PheedLoop continues to evolve. Every year, they explore new ways to leverage the platform's capabilities for even greater event success. The willingness of PheedLoop's team to embrace suggestions and implement new ideas has been pivotal in their partnership's success.
IBPSA's journey with PheedLoop is an ongoing one. They plan to introduce live polling and Q&A features in their events, enhancing attendee interaction and speaker engagement. This strategic approach of gradually incorporating PheedLoop's diverse functionalities ensures that IBPSA maximizes the platform's potential while catering to their event's specific needs.
Natalie Oates offered valuable advice to fellow event planners looking to make the most of event management software:
Dive In: Don't be afraid to explore the software's capabilities. Hands-on experience often leads to a better understanding of its functionalities.
Support and Learning Resources: Utilize the platform's support resources, such as videos and documentation. These resources are designed to help users navigate the software effectively.
IBPSA's experience with PheedLoop demonstrates the importance of finding an event management platform that aligns with an organization's unique needs and priorities. PheedLoop's user-friendly interface, cost-effectiveness, and responsive support have empowered IBPSA to successfully navigate the challenges of hosting virtual events. With a commitment to continuous improvement and innovation, PheedLoop continues to enhance the event experience for IBPSA and organizations alike, facilitating meaningful connections, engagement, and seamless event execution.