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September 6, 2023
Product Updates

Introducing Smart Exhibitor Matchmaking in the PheedLoop Event App!

Introducing Smart Exhibitor Matchmaking in the PheedLoop Event App!

PheedLoop's commitment to innovation knows no bounds, and today we're thrilled to introduce a groundbreaking feature that's set to revolutionize the way attendees and exhibitors connect at events. Say hello to Smart Exhibitor Matchmaking - a game-changing addition to the PheedLoop Event App's Advanced Networking Upgrade. This feature not only promises to enhance attendee-exhibitor interactions but also amplifies the value your event provides to both groups.

The Evolution of PheedLoop's Event App

PheedLoop's event app is in a constant state of evolution, driven by our passion for delivering exceptional event experiences. Among our most beloved features is the Attendee Matchmaking system, which has garnered immense popularity among our clients. Attendee Matchmaking enables event organizers to create personalized connections among attendees based on their common interests and goals. If you're curious about how this works, you can dive into the details here.

Over time, we've received numerous requests from our clients for a similar matchmaking system tailored to exhibitors. Today, we're thrilled to announce that we've heard you loud and clear - for the very first time, PheedLoop is introducing Smart Exhibitor Matchmaking as part of our Advanced Networking Upgrade!

Here's how it works:

1. Assign Products/Services of Interest to Exhibitors

This feature builds upon the existing ability for event planners to assign Products and Services to exhibitors. It's a versatile tool that allows you to categorize exhibitors based on their offerings. Whether you want to group them by industry, niche, or any other criteria, the choice is yours. Alternatively, if you would like to empower exhibitors to self-select their product/service tags, this can be don directly within the Exhibitor Management Portal. 

The Event App then enables attendees to filter exhibitors based on these assigned Products and Services, empowering them to curate their own personalized list of favorites. And here's the magic: the Exhibitor Matchmaking feature leverages this very information!

2. Attendees Receive Tailored Exhibitor Recommendations

When attendees first navigate to the Exhibitor tab in the event app, they'll be prompted to complete an interest survey. This survey is intelligently generated based on the Product and Service categories assigned to exhibitors.

Once attendees complete the survey, the app works its magic. Within moments, attendees receive a list of recommended exhibitors, carefully curated to align with their stated interests. If an exhibitor matches more than 50% of the attendee's listed interests, they become part of the Recommended list.

Attendees can then 'favorite' exhibitors that pique their interest, making it easy to follow up, schedule visits and book meetings. Plus, attendees have the flexibility to edit their interests at any time, ensuring their matchmaking experience stays dynamic and relevant throughout the event.

3. Exhibitors Access a List of Recommended Attendees

But what about the exhibitors themselves? We've got them covered too. Exhibitor Managers, if associated with the exhibitor, gain access to a list of recommended attendees who've been matched with their booth through the Exhibitor Matchmaking feature in the event app. 

This invaluable insight empowers exhibitors to take a proactive approach, reaching out to these interested individuals to forge meaningful connections. Knowing that these attendees are genuinely interested in their products and services, exhibitors can tailor their interactions for maximum impact.

4. Download Exhibitor Matchmaking Analytics

As an event organizer, you'll appreciate the value of data-driven insights. With PheedLoop's Exhibitor Matchmaking feature, you can access detailed analytics through Custom Reports. These reports provide a comprehensive overview of matches made during your event.

This data is not only useful for post-event analysis but also for showcasing the tangible value your event delivers to exhibitors and attendees alike. It's a powerful tool to demonstrate the success of your event and the meaningful connections it fosters.

Closing

PheedLoop's Smart Exhibitor Matchmaking is set to be a game-changer in the world of event networking. By facilitating relevant connections between attendees and exhibitors, it enhances the event experience for all parties involved. So, get ready to elevate your events, engage your exhibitors, and create lasting value for your attendees with PheedLoop's Smart Exhibitor Matchmaking. 

Stay tuned for more exciting updates from PheedLoop as we continue to push the boundaries of event technology. If you have any questions or would like to learn more, please reach out to sales@pheedloop.com or send us a pricing request at https://pheedloop.com/pricing!

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PheedLoop is an all-in-one event management platform for live, virtual and hybrid events. Our platform powers events for associations, corporations, agencies, educational institutions and governments worldwide including Shopify, Government of Canada, American Society of Mechanical Engineers, IBM and more. We commit ourselves to being a highly product focused company, and are dedicated to releasing new features and product updates every week since our founding in 2015. We post regular updates like this one to our blog.

If you'd like pricing or demo information, or would like to book a meeting with one of our representatives, please visit this link.
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