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April 13, 2023
Product Updates

Introducing Exhibitor Marketplace - An Industry-First Premium Feature Exclusively on PheedLoop!

Introducing Exhibitor Marketplace - An Industry-First Premium Feature Exclusively on PheedLoop!

PheedLoop’s April Promotion

New month, new promo! PheedLoop’s April Promotion provides 5x Exhibitor Lead Retrieval & Marketplace Credits for FREE to clients who sign an agreement by 4:59 PM EST on Friday, April 28th, 2023.

Lead Retrieval allows exhibitors to scan attendees on-site through the event app to save them as a lead. Exhibitor representatives can grade the attendee and leave notes on their conversation, which will be visible in the exhibitor’s exportable leads report.

The Exhibitor Marketplace allows exhibitors to sell products and services to attendees through the event app. This is an excellent opportunity to open up a new revenue stream for you and your exhibitors by selling attendees tokens which they can then redeem for products and services on-site!

If you’re interested in learning more, reach out to us at or send us a pricing request at!

In-person events are back, and they are more vibrant than ever before. However, the pressure is on event organizers to deliver value and create memorable experiences for attendees and event supporters alike. At PheedLoop, we've been committed to driving innovation in the events industry since 2015. We understand that everyone is eager to get back to in-person events, and we're excited to introduce a new groundbreaking feature that will help make those events even more engaging and rewarding for everyone involved.

Introducing the Exhibitor Marketplace - an industry-first premium feature that will transform the game when it comes to engaging attendees and generating revenue for both event organizers and exhibitors! Let's take a closer look at what the Exhibitor Marketplace is and how it can help you benefit your events going forward. 

What is the Exhibitor Marketplace?

Exhibitor Marketplace is an industry-first, game-changing feature that will allow attendees to instantly purchase products and services sold by exhibitors directly within the PheedLoop Go Event App!

This feature will provide a brand new way for attendees to engage with exhibitors, while also creating new revenue streams for exhibitors and event organizers. Here's how it works:

  • Event organizers can sell tickets to attendees that provide them with an in-app event currency.
  • Attendees can then use this currency to purchase products and services from exhibitors on-site at the event.
  • Exhibitors can redeem on-site purchases via the Marketplace tab payout, and exchange their collected currency with the event organizer for a cash payout.
  • Please note, this feature will only be unlocked for exhibitors who purchase Lead Retrieval.

Now, let's take a closer look at the three key benefits of the Exhibitor Marketplace.

1. Create a Brand New Way for Attendees to Engage with Your Exhibitors

The Exhibitor Marketplace is an incredibly powerful tool for engaging attendees with exhibitors. Attendees will be able to browse through a list of products and services to purchase via the Marketplace tab, which will also be tied to individual exhibitor profiles in the Exhibitor Directory. This feature is particularly powerful for consumer-style events, as attendees will be able to discover new products and services relevant to their likes and interests that they might not have known about otherwise.

This is an excellent opportunity for exhibitors to showcase their products and services to a wider audience, and to build relationships with potential customers! Attendees will be able to browse and purchase on-site at the event or via the Event App without needing to carry cash or cards, which means that they are more likely to make purchases, benefitting both the exhibitor and the event organizer.

2. Help Your Exhibitors Discover a New Stream of Revenue

The Exhibitor Marketplace is not just a powerful engagement tool for attendees – it's also a great way for exhibitors to discover a new stream of revenue. By enabling exhibitors to sell their products and services on-site at the event or through the Event App, they can reach a wider audience and increase their sales. 

This is particularly valuable for exhibitors who might not have a physical presence at the event or who might not have the resources to sell products and services on-site.This premium feature opens up a whole new level of potential revenue generation for exhibitors, and they can now track their sales and revenue through the Marketplace tab.

3. Open Additional Avenues for Revenue as the Event Organizer

The Exhibitor Marketplace is not just a valuable tool for attendees and exhibitors; it's also an excellent opportunity for event organizers to generate additional revenue. Organizers can collect transaction fees from Exhibitor Marketplace purchases, and as attendees use the event currency to purchase products and services, organizers can earn a percentage of every sale. This is an excellent way to monetize and offset the costs of running the event, while also providing value to attendees and exhibitors.

Closing Thoughts

The Exhibitor Marketplace is just the beginning of a whole new way of selling, monetizing, and interacting with your event community. In the near future, we'll be adding some major upgrades to this system that will allow exhibitors to seamlessly manage their Marketplace experience while receiving in-depth ROI reports from PheedLoop. At PheedLoop, we are committed to providing our customers with the most innovative and effective event solutions on the market, and the Exhibitor Marketplace is just one example of how we are delivering on that promise.

If you're interested in learning more about Exhibitor Marketplace and how it can benefit your event, please don't hesitate to reach out to us at! We would be happy to answer any questions you might have and provide you with a demo of the feature in action.

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PheedLoop is an all-in-one event management platform for live, virtual and hybrid events. Our platform powers events for associations, corporations, agencies, educational institutions and governments worldwide including Shopify, Government of Canada, American Society of Mechanical Engineers, IBM and more. We commit ourselves to being a highly product focused company, and are dedicated to releasing new features and product updates every week since our founding in 2015. We post regular updates like this one to our blog.

If you'd like pricing or demo information, or would like to book a meeting with one of our representatives, please visit this link.
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