We are changing things up a bit this week! Instead of posting our regularly-scheduled podcast episode, we are sharing a very special webinar that our very own Mitch Malinsky, Head of Sales & Strategic Partnerships at PheedLoop, was happy to guest star in. colLABorate is an amazing initiative started by Mahoganey Jones, Founder and CEO of Event Specialists. Events Specialists is one of Canada’s premiere Event Management and Production firms. They provide turnkey, full-service event solutions, from strategic planning and tech selection to marketing/content distribution and beyond for Fortune 500 corporations, SMB’s, nonprofits and trade associations across Canada and the U.S.
Mahoganey is an award-winning events expert, with over 17 years of experience in the industry. She is the first (yes, the first!) Canadian Event Professional to become a Certified Digital Event Strategist, and was recently awarded the Event Professional of the Year Award by Canadian Special Events Magazine. Following a live webinar format, colLABorate is a recent initiative of hers that she started on Event Specialists in an effort to get event planners and industry experts to sit down and discuss relevant topics in the meetings and events industry.
In this episode, we discuss hybrid sponsorship models we’ve implemented here at PheedLoop, the challenges and accomplishments we faced, and how we solidified our relationship with sponsors in the industry. We dive into different strategies to consider for adding value to our sponsors in terms of brand awareness and audience engagement. We also provide some useful tips for listeners on how they can plan sponsorship pricing in a strategic way to achieve attractive deals for sponsors and still have it be profitable for event organizers. Going back to the topic of hybrid sponsorship models, we discuss how event planners can take advantage of sponsorships to generate new sources of revenue in their own hybrid events.
Going hybrid doesn’t mean limiting sponsorship opportunities. In fact, your event appeal just got bigger!
The trick is moving beyond logo soup and finding innovative opportunities that will entice prospects and up the value. Let’s explore what different levels of sponsorship can look like for hybrid events and how to maximize ROI. Solidify those partnerships with a win-win everyone can smile about!
If you're interested in connecting with Mahoganey to discuss any of this in greater detail or to learn more about her expertise, you can do so at any of the following resources: