In Blog Form

May 9, 2023
Product Updates

First Right of Refusal Now Available in PheedLoop’s Exhibitor Application System!

First Right of Refusal Now Available in PheedLoop’s Exhibitor Application System!

PheedLoop’s May Promotion!

Before we dive into the content of this blog post, we’re thrilled to announce PheedLoop’s Promotion for the month of May! Any client (new or returning) that signs a service agreement with PheedLoop by 4:59 pm ET on May 31, 2023, will receive 1x Touchless Event & Session Check-in Power-up for free.

The Touchless Event & Session Check-in Power-up unlocks a bunch of on-site capabilities at events on PheedLoop:

  • On-site check-in and badge printing systems
  • Session attendance tracking
  • CEU credit allocation and certificates

If you’re interested in learning more about these capabilities, please email sales@pheedloop.com!


If you're planning an event and have exhibitors, you're probably already familiar with the stress of managing booths and ensuring that exhibitors get the most bang for their buck so that they’re hungry to exhibit at your event year after year. With PheedLoop's new and improved Exhibitor Application System, you can now manage your exhibitors even better by using our brand new First Right of Refusal feature! This is an incredible feature that allows Event Admins to reserve booths to exhibitors for a certain period of time, ensuring that exhibitors retain their preferred spot or booth year over year. Better yet, this is a feature that works hand in hand with our Interactive Maps Module.

In this blog post, we will explore the benefits of this new feature, how it works, and how you can implement it into your next event.

What is First Right of Refusal?

First Right of Refusal is a legal right that gives an individual or organization the opportunity to buy something before it is offered for sale to others.

In the context of events, it means that the exhibitor has the right to reserve their current booth location for the next event before it is offered to any other exhibitor.

Benefits of First Right of Refusal

Implementing a First Right of Refusal policy at your event unlocks many benefits to both the event organizers and the exhibitors. Here are some of our favorites:

1. Retain valuable exhibitors: By offering your exhibitors a First Right of Refusal, you are showing them that you value their participation and contribution to your event. This can help to build stronger relationships with your exhibitors and increase their loyalty to your event.

2. Reduce the risk of losing exhibitors: By reserving their booth location for the next event, exhibitors can plan and budget for their participation in advance. This reduces the risk of them pulling out of the event at the last minute or choosing to exhibit at a competing event.

3. Improve exhibitor satisfaction: Exhibitors that are able to reserve their preferred booth location are more likely to be satisfied with their overall experience at the event. This can lead to positive word of mouth and increased participation in future events.

How it works

The Event Admin must associate a booth to an Exhibitor. This can be done by using PheedLoop's native Exhibitor Copy feature or manually associating a booth to an Exhibitor. The Event Admin can then associate a time/date expiration to a booth.

When the Exhibitor Application is opened, no one is able to select a booth that is occupied by an Exhibitor. If an exhibitor does select that booth, an error message will appear indicating that the booth is reserved. Only the Exhibitor associated with the booth will be able to select it. They can also choose to select a different booth as well. Once the time/date expiration comes up, the booth is open to everyone to select and purchase on a first-come, first-serve basis.

Why Choose PheedLoop?

PheedLoop's Exhibitor Application system has a wide range of features that can help event organizers provide a higher ROI to their exhibitors, helping to retain exhibitors during events. Some of these features include:

1. Exhibitor Marketplace

An industry-first, PheedLoop’s Exhibitor Marketplace allows attendees to instantly purchase products and services sold by exhibitors directly within the PheedLoop Go Event App! This feature helps exhibitors increase their visibility, while providing attendees with an easy way to browse and connect with them.

2. Exhibitor Lead Retrieval 

PheedLoop’s Exhibitor Lead Retrieval enables exhibitors to capture and follow up with leads in real-time during an event. Attendees simply scan their badges at an exhibitor’s booth, and the exhibitor receives their contact information instantly.

3. Exhibitor Meeting Booking

This feature allows exhibitors to schedule meetings with attendees based on their schedules and availability. Syncing with your Google Calendar and detecting conflicts right away, Meeting Booking is available on the PheedLoop Go! App for those who purchase the Advanced Networking power-up.

4. Interactive Maps Module

PheedLoop's Interactive Maps Module allows you to create a visual map of your event, showing where each booth is located. This is a great way for attendees to navigate the event and find their way to their desired exhibitors. The Interactive Maps Module also integrates seamlessly with the First Right of Refusal feature, ensuring that your valued exhibitors have the same booth preference year after year.

5. Native Exhibitor Copy Feature

PheedLoop's Native Exhibitor Copy Feature allows Event Admins to easily create new exhibitors by copying information from existing exhibitors. This is a great time-saving feature that allows event admins to quickly add new exhibitors without having to input all of the information manually.

6. Bulk Upload Feature

PheedLoop's Bulk Upload Feature allows event admins to quickly and easily upload a large number of exhibitors and booths. This is a great feature for events with a large number of exhibitors or for Event Admins that want to save time when setting up their event.

Closing Thoughts

PheedLoop's First Right of Refusal feature is a great addition to our already robust Exhibitor Application system. This feature allows Event Admins to easily reserve booths to their valued exhibitors and ensure that they have the same booth preference year after year. With PheedLoop's Interactive Maps Module, Native Exhibitor Copy Feature, and Bulk Upload Feature, event organizers have everything they need to make their event a success!

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PheedLoop is an all-in-one event management platform for live, virtual and hybrid events. Our platform powers events for associations, corporations, agencies, educational institutions and governments worldwide including Shopify, Government of Canada, American Society of Mechanical Engineers, IBM and more. We commit ourselves to being a highly product focused company, and are dedicated to releasing new features and product updates every week since our founding in 2015. We post regular updates like this one to our blog.

If you'd like pricing or demo information, or would like to book a meeting with one of our representatives, please visit this link.
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