Mitch Malinsky is VP of Revenue at PheedLoop, where he's spent the last seven years building the company's sales, marketing, partnerships, and renewals functions. He leads the Event Data Lab, an ongoing research initiative that analyzes real performance data from thousands of live events to surface patterns and benchmarks most event teams don't have access to.

Before focusing on data and research, Mitch helped grow PheedLoop from an early-stage startup into one of Canada's top-rated event management platforms. He's worked closely with hundreds of associations, corporations, and agencies across the events industry, giving him a front-row seat to how event teams actually operate, where they get stuck, and what separates high-performing events from the rest.

He's based in Toronto and can be found on LinkedIn, where he writes about event data, sponsorship strategy, his beloved dog, Lonnie, and the occasional vinyl find.